Wednesday, February 17, 2010

Candy Standardization

Now I’m not an expert in making candy, I know a bit about eating it but truly if you handed me the ingredients for a peanut butter cup it would not look good and probably taste worse. So it appears that many candy companies, including the one mentioned in this article, are creating standard levels of chocolate, and candy products. This is ok in some cases but what really happens to the idea of new and creative candies when standardization is used. Standardization in my mind is a scary word, it leads to homogenization and that leads to boring snacks.

Click here to read more.

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