Monday, June 27, 2011

Growing Too Big Too Fast

Here's a great story of a chocolate company that got an offer that was a great opportunity to grow, but they realized that they might be growing too fast.  There is a line with chocolate and candy companies where you go from making great hand made treats, to making factory made (still high quality) treats.  No matter how hard you try you can't avoid changing your treat once you start production on a large scale.  The trick is to make sure you don't lose the loyal candy fans you already have.

Click here to read the article.

CC

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