Until seeing this cool Eat-More ruler, I'd never given much thought about how strange the name "Eat-More" really is. Seeing it out of context the name is more like a bad slogan for a buffet than the name of a classic Canadian candy bar. That's the strange thing about candy and snack promotions that are placed in strange places, it sometimes disconnects from the treat itself and lets you look at the slogan or name of the treat from a new perspective.
I found this ad here.
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